CEOs need to see themselves as their own media company. It’s not just about being interviewed by The Wall Street Journal or CNN, but framing the discussion you want to have and reaching out to your clients and customers in your own voice.
Write a blog. It gives you a chance to connect to your audiences in a very authentic way. It’s about having a dialogue rather than a press clip.
Do it now. The field is yours: not many CEOs are blogging.
Blog to establish leadership. Blog to get customer feedback.
Start the conversation.