Communication Expertise for CEOs and Board Directors
Chairmen, CEOs and corporate directors face a changed world. Government is intruding on business in ways unimagined a year ago. Already, the Securities and Exchange Commission has banned broker voting. Various shareholder rights bills are pending in Congress. Public distrust of Wall Street and big business continues to reign unabated.
As the rules change, how should CEOs and directors respond?
More than ever, board directors and C-suite executives must articulate their values and their management strategies clearly and transparently. Old models of corporate communications, PR and investor relations are no longer effective to manage the 24/7 news cycle and social media plays.
Build Shareholder Relationships
As the world has tilted to a shareholder-centric model, how have you and your board responded? What do your shareholders think of management, the company? Do you have an effective shareholder engagement program to keep shareholders engaged and invested? Do your shareholders understand the company’s strategy? Do they think it’s smart and likely to produce long-term value?
Leverage Enterprise 2.0
As CEO, are you taking advantage of the new rules of engagement? Are you getting credit for your thought leadership? Do you communicate the values of your company to shareholders and customers in an authentic way?
Avert a Crisis
The last 24 months have tested the mettle of communication strategists. How has your organization fared? Scenario planning is essential for both boards and the enterprise. For boards, this means creating a communication policy, a “rules of the road” of what to do when shareholders call individual directors or serious management issues develop. CEOs need to cultivate relationships with shareholders and the public over the long term using a strategy that reflects the leader and the company’s culture and values.
Call 630-645-3840 or email us (karen@karenkaneconsulting.com) to discuss how we can assist you.
